More support than a marketplace. Without traditional broker fees.
There are several ways to sell a business. SellYourBiz is designed to sit between a do-it-yourself advertising marketplace and a traditional full-service business broker.
Great exposure, but the seller generally manages the preparation and sale process.
Technology, structured selling tools and optional personal support at a transparent price.
Greater human involvement throughout, generally accompanied by substantially higher fees.
Choose what you're actually paying for.
SellYourBiz allows you to choose between self-service, automation and personal support instead of paying for a one-size-fits-all brokerage service.
| Service | Marketplace BusinessesForSale.com | Essential Self-service | Plus Assisted self-sale Most Popular | Managed Personal support | Traditional Broker Full service |
|---|---|---|---|---|---|
| Advertise business for sale | ✓ | ✓ | ✓ | ✓ | ✓ |
| Seller account / dashboard | Basic account | ✓ | ✓ | ✓ | Varies |
| Seller edits listing | ✓ | ✓ | ✓ | ✓ | Usually via broker |
| Professional listing preparation | — | Self-service | ✓ | ✓ | ✓ |
| Confidential sales brochure | Upload own documents | — | ✓ | ✓ | ✓ |
| Automated NDA process | Seller manages | — | ✓ | ✓ | Usually managed |
| Buyer qualification | Seller manages | Basic enquiry | ✓ | ✓ | ✓ |
| Track buyer activity | Messages / enquiries | ✓ | ✓ | ✓ | Broker updates |
| Dedicated Account Manager | — | — | — | ✓ | ✓ |
| Offer / negotiation guidance | — | — | — | ✓ | ✓ |
| Broker conducts negotiation for seller | — | — | — | Guidance | ✓ |
| Established global marketplace audience | ✓ | Growing | Growing | Growing | Depends on broker |
| Traditional success commission | 0% | 0% | 0% | 0% | Often payable |
| Current starting price | £249 / 1 month* | £39 / month | £295 + £39 / month | £695 + monthly fee | Varies considerably |
Pay for the support you actually need.
Sell it yourself
For sellers who mainly need a professional online platform and are comfortable managing the sale themselves.
Assisted self-sale
Plus £39/month while advertised. Professional preparation and automated administration while you remain in control.
Add a real person
Our highest level of support, combining the SellYourBiz platform with your own Account Manager.
What could selling a £250,000 business cost?
An illustration of how fixed-price assisted selling can compare with a percentage-based brokerage model.
Business sells for £250,000
Compare six months of SellYourBiz advertising with an illustrative broker charging £5,000 in staged fees plus a 5% completion fee.
This example is for illustration only and does not represent every business broker. Broker pricing varies substantially. It also excludes legal, accounting, tax and other professional costs that may apply regardless of how a business is marketed.
Different services suit different sellers.
Price isn't the only consideration. Think about how much involvement you want, how confident you are dealing with buyers and the level of personal support you need.
A marketplace may be right if...
SellYourBiz may be right if...
Why pay for a full broker service if you don't need one?
Start with a free business valuation, then choose the SellYourBiz service level that gives you the right balance of technology, automation and personal support.
*Comparison information checked September 2026. BusinessesForSale.com currently advertises UK private seller packages at £249 for 1 month, £349 for 3 months and £449 for 6 months, excluding VAT. Competitor prices, services and terms can change and should be checked directly before making a decision. Traditional broker fees vary considerably; the example above is illustrative and is not intended to represent every broker. SellYourBiz pricing shown is subject to our current terms.